It's all about brains
At Area9, we have devoted more than 20 years to the relentless pursuit of understanding how people think and learn – and how to improve it. Two decades of research have focused on human factors, learning, product development, content development and computer science.
The common thread is TECHNOLOGY + BRAINS.
We have systematically invested in “supercharging” humans through specialized software and technology. The reason is we know that humans combined with technology is a superior approach for each individual.
Big data and deep learning dominate the landscape. The Internet of Things is changing the way we use electronics. Automation is already big and will become even bigger—without question. But we believe that what has been revolutionary will soon become standard. These land grabs, however, still address only part of the business challenges that companies and governments are facing. The post-big data era will be dominated by those companies that understand how to combine humans and human thinking with data, analytics and the Internet of Things.
Automation of business processes can be developed and deployed much faster and with much bigger impact if we enable experts to shape the solutions directly. In the same way, intelligent content and technology for education can be developed and deployed much faster and with bigger impact if we enable the best subject matter experts to shape the solutions directly. We believe this approach is needed everywhere—and the ramifications are far reaching.
After twenty years of working at this intersection, we have built platforms that allow humans to describe human thinking to computers. We have a deep understanding of how the brain works – and we are at the forefront of computer science. In these areas, using big data or analytics alone will not suffice. These efforts can be enhanced, but combining humans with the possibilities of the data era results in potential that is far larger than the two components individually.
Area9 Lyceum is by far our most ambitious endeavor to date. We have embarked on a journey to build the world’s most advanced technology to facilitate 21st century learning. Not only have we assembled a team of the world’s foremost experts to build a brand new adaptive sequencer (the core of adaptive and personalized content delivery), we are also building the world’s most advanced Integrated Content Development Environment as the basis for taking intelligent content to a whole new level.
Content will remain king. But it will be the intelligent content of the future, combined with everything we know about how content works that will bring more value than all the free content currently available. And we are going to use every tool in the toolbox, including but not limited to artificial intelligence, deep learning, small and big data – and all the other cutting-edge capabilities out there.
In medicine, nobody expects to receive the same treatment as the previous patient. In health care today, prevention and treatment of diseases take into account individual variability—genetics, environment, and lifestyle. This is called precision medicine. Similarly, we strive to deliver not just any content, but the best intelligent content that takes into account how each individual best learns, and do it in an environment in which we empower teachers to work their magic as only human teachers can. We call that precision learning.
Area9 Learning is our current company that develops learning technology for a number of industries incl. Healthcare, Construction, Transportation, Retail, Hospitality, Industrials and Education.
It is also the company behind NEJM Knowledge+, JBJS Clinical Classroom, VKnowWine, Trackman University and several other partnerships.