Dr. Christensen is recognized worldwide as an expert in learning technology. He has pioneered adaptive learning, data-driven content development, simulation and debriefing technologies. He is responsible for the strategy of Area9 Group’s businesses, that span from purpose-built platforms for optimization of business processes for large corporations over digital product design to corporate training based on intelligent, adaptive learning.
He founded his first company, Sophus Medical, in 1997 while still in medical school. Sophus Medical was acquired by Laerdal Medical in 2002. Dr. Christensen was responsible for Laerdal’s global learning technologies initiatives from 2002–2006. Dr. Christensen co-founded Area9 Group in 2006, which has been at the forefront of adaptive and personalized learning with more than 1500 adaptive learning products based on the Area9 technologies and millions of students using the systems every semester. Area9 Education was sold to McGraw-Hill Education in 2014 and Area9 Learning was established to focus on adaptive learning in corporate and organizational environments.
Dr. Christensen was part of the McGraw-Hill Higher Education leadership team from 2011 to 2014 and the MHE Executive Leadership Team from February 2014 to 2016, where he stepped down to focus on the rapidly growing Area9 Innovation and Area9 Learning enterprises.
His primary focus is Area9 Lyceum which in January 2018 assembled all the group’s educational investments and technologies, and set out to create the 4th generation adaptive learning platform and the first generation supporting four-dimensional education.
Dr. Christensen is on the boards of the Technical University of Denmark (DTU) and LEAP Innovations. He is also on the advisory board for Mastery Transcript Consortium, Transcend Education, CharacterLab, Center for Curriculum Redesign and Moonshots.org.
Dr. Khurram Jamil is President of Strategic Initiatives where he focuses on regional expansions, joint-ventures and partnerships, as well as oversees projects for all levels of education and training.
Dr. Jamil’s entrepreneurial experience extends over 20 years. He has successfully led dozens of teams comprising of medical professionals and educational scientists, spearheaded large development and partnership efforts, and managed multi-million-dollar educational software development projects.
After earning his medical degree in Denmark in 2002, Dr. Jamil chose to advance health care outside the clinical arena through the development of novel educational simulators at Laerdal Medical. These simulators were used in the U.S. Department of Defense for Combat Medic Training. Following this, revolutionary screen-based simulators were created for the American Heart Association (HeartCode ACLS & PALS) used by millions of providers.
He co-founded Area9 in 2006 to evolve and expand these concepts beyond health care, while partnering with McGraw-Hill Education to deploy adaptive learning technology. Since then, more than 25 million students have used LearnSmart & SmartBook (property of McGraw-Hill Education – acquired in 2014).
Dr. Jamil is a cultural bridge builder and is involved with various cultural & art organizations to support building creative and reflective societies. He is a board member at the Norman B. Leventhal Map & Education Center at the Boston Public Library – a center than develops programs to inspire curiosity and learning among people of all ages by using cartographic materials to illuminate history, geography, world cultures, science, and contemporary issues. He is a board member of American Friends of SMK – The National Gallery of Denmark. He also on the Education Council of the Center for Global Education (CGE) at Asia Society.
Mr. Palm has been an early pioneer of high-performance, agile programming. He is a specialist in translating computer science from the cutting edge academic environments to the solutions that address real commercially viable needs.
Mr. Palm has been part of the current leadership team since the owners’ first company (which he was a co-owner of) where he joined the team in 1998.
Mr. Palm and his second-in-command, Mr. Tommy Olesen, have built a unique team of the absolute best, high performance software architects. Their recruitment tests are considered amongst the hardest in the industry.
Mr. Vildbrad has several years of strategic business management experience incl. substantial M&A experience from healthcare-IT and educational industries. He has led cross-border teams from acquisitions through the integration phase, with focus on growth and streamlining of operations.
Prior to joining Area9, Mr. Vildbrad ran a US-division for a large listed German healthcare-IT company, where he completed a successful turnaround, re-establishing a sales organization and reduced customer churn.
He is responsible for all business development and partnerships for the Area9 Group and works closely with the executive chairman in the management of the group.
Mr. Vildbrad holds an M.Sc. in Economics & Management from Aarhus University of Denmark, and is based in Milan, Italy.
Chief Financial Officer
Dana Price serves as the CFO of Area9 Lyceum joining in May 2021. Prior to this she was CFO of Kenzie Academy, a VC-backed EdTech startup that taught the underserved, which was sold to Southern New Hampshire University in March 2021. Dana has worked at McGraw-Hill Education, and held Chief Financial Officer roles at several firms, including Commonwealth Business Media where she helped sell the private equity backed portfolio company to United Business Media. Dana spent a number of years at Primedia in both a financial and M&A capacity. She has worked on over 100 transactions on the buy and sell sides as well as the integration of acquisitions. Dana is passionate about Entrepreneurship and chocolate chip cookies. Dana began her career at Deloitte, holds a bachelor’s degree from SUNY Binghamton and a MBA from Cornell University. She is also a CPA.
Mr. Soerup combines the skill sets and experience of both start-ups and large corporate environments. Being one of the four main owners of Sophus Medical, Mr. Soerup has been on the journey building companies from scratch. When the current owners left Laerdal Medical to start Area9, Mr. Soerup stayed at Laerdal Medical to head up the R&D department and being a member of the executive management team of the company that is one of the largest emergency medical device, training and simulation companies globally
Mr. Soerup brings significant strategic leadership experience as well medical and educational product development experience.
Mr. Soerup has a M.Sc. in civil engineering from Technical University of Denmark with a specialty in electronics and mathematical modeling.
Søren Frank Andersen
Senior Vice President
Integrations and Architecture
Mr. Andersen has a strong background in Development and Technology management through more than 25 years of work in the simulation and education space. Being one of the founders and four main owners of Sophus Medical. Mr. Andersen been part of the architectural and technology development leadership team from the startup phase, through the acquisition as part a larger group at Laerdal Medical.
In 2018 Mr. Andersen joined Area9 as SVP of Integrations and Architecture utilizing the strong experience in integration and technology.
Mr. Andersen hold a Master of Computer Science from the Department of Computer Science (DIKU) at Copenhagen University.
Senior Vice President
Product Management (Learning Systems & Integrations)
Andy Wooler has some 20 years experience in the world of Learning Technologies.
Prior to joining the Area9 Lyceum team in 2021, he has served as a Learning Strategist for a leading company in the Data and Digital Solutions space. Prior to that, he has led learning platform projects in global Financial Services organisations.
Andy holds an MBA from the Open University and is a Fellow of the Learning & Performance Institute.
Rachel comes from a family of educators, is a passionate life-long learner, and brings with her a 15-year career in ensuring quality customer experiences, sales and marketing leadership, and product management for education technology. She is committed to challenging herself, finding innovative solutions, and is passionate about fostering an inclusive community.
Prior to joining Area9, Rachel worked at an education technology start-up that was founded in partnership with the Bill and Melinda Gates Foundation. Additionally, Rachel spent nearly a decade working in various capacities at McGraw-Hill Education.
Rachel holds a B.A. in Communication Arts from Wartburg College and a M.B.A. from University of Dubuque. When Rachel is not in continuing education courses or speaking competitively, you can find her volunteering, climbing 14ers (mountains) in Colorado, or traveling and sharing her experience on her travel blog. Rachel currently resides in Seattle, WA with her partner Derek and their energetic Pomeranian, Gizmo.
Kristen has 17 years’ accounting and finance experience. Before joining the Area9 team in 2014, she served as the Assistant Controller and HR Manager for a private healthcare consulting firm. She specializes in GAAP Compliance, staff recruitment, and maintaining operational excellence.
As Chief of Staff for the CEO, Kristen leads the Product Management task force, as well as overseeing US finance and HR.
Kristen holds a BS in Accounting from Bryant University.
Mr. Olesen was educated at the University of Copenhagen as computer
scientist, specializing in semantics and implementation of programming languages, areas crucial in building the Area9 tools that help people realize their potential with IT.
Mr. Olesen has 16 years of experience in adaptive learning solutions and computer simulation, agile software development and managing software development in geographically distributed teams.
Jan Krogh Larsen is a senior leader in the publishing and EdTech industry. He holds a Master’s Degree from University of Copenhagen (English, Learning and Pedagogics) and was employed in Egmont from 2004 to 2018 (Danish media group with activities in 30 countries and 6,200 employees).
As an Editor, Editorial Director and Editor-in-chief, Jan has knowledge and hands-on-experience of all aspects of the publishing industry. As president for Egmont’s high school publishing house running editorial, sales, marketing, organizational development, innovation andstrategy and as the architect of a national digital platform used by 10 competing publishing houses Jan has executed successful business innovation with special focus on effective publishing systems across companies.
Today, Jan is head of development and product management of the publishing and educational platform from Area9 Lyceum and he has the overall responsibility for commercialization and partnerships in the K20 space, globally.
As the Executive VP of Product Management at Area9 Lyceum, Mads is responsible for bringing development teams and the product vision together while keeping customer satisfaction high. His 17 years of experience in the Learning and Simulation field, have made Mads a veteran of developing easy-to-use advanced learning and eSimulation software. Among the top tier projects he has worked on in the past, you can find AHA HeartCode®, RQI® and MHE LearnSmart® Adaptive Learning Suite. He brings extensive international experience ranging from product and project management, to development, as well as team building, QA and customer service. Mads’ core beliefs is having an agile mindset and doing what it takes to get things done.
Hayat Feghaly joined Area9 in 2015 and designs and builds digital learning architecture. Hayat interacts with industry professionals, learning experts, and our partners; translating course content into adaptive delivery which makes it easier for employees and corporations to achieve their educational goals. She creates learning courses for corporations by translating subject matter and pedagogical knowledge into just the right product to teach it to the employees.
Prior to working at Area9 Hayat was employed with the Australian and New Zealand Institute of Insurance and Finance as an Instructional Designer. She also served as a Program Manager for Printing, Graphic Arts and Multimedia at the Australian Institute of Technology and Education. Additionally, she worked as an Instructional Designer at the Western Australian Government Department of Training and Education in Australia.
Hayat has a Masters in Learning and Development (Learning Design), a Bachelor of Multimedia and a Diploma in Assessment and Workplace Training.
Karis studied Physics at the University of Florence (BSc, Italy) and at the University of Copenhagen (MSc, DK). At the latter, she did a PhD in biophysics with a thesis on polarization in biomembranes.
Karis’ educational/pedagogical experience consists of more than ten years of teaching, and includes private tutoring to students from primary school to University students and teaching assistant activity in different courses at the Niels Bohr Institute.
After her research activity, she has been developing interactive educational material in the form of virtual laboratories simulations for both Web and VR.
In addition to being a learning engineer, Karis is the learning architect at Area9 for math where she is responsible for math content and content technology.
Dr. Boris Rozenfeld serves as the Learning Architect for Healthcare Education at Area9 Lyceum. In addition to overseeing and continually training a team of Medical Learning Engineers, Dr. Rozenfeld also trains our partners on best practices in learning design and ways to utilize them in Area9’s Rhapsode™ Platform.
Prior to his time at Area9, Dr. Rozenfeld’s experience focused on Continuing Medical Education (CME) at RMEI and Pri-Med after completing his medical degree in 2014. More recently, as a member of Pri-Med’s Clinical Team, he oversaw all areas of CME content creation and assisted with educational grant proposals and business strategy.
During his medical school training at Drexel University College of Medicine, Dr. Rozenfeld conceptualized and developed The Patient Safety and Quality Leadership Institute, the first clinical student-focused leadership training program in the US around improving the quality of healthcare. Dr. Rozenfeld’s current interest is the utilization of education theory and emerging educational technologies to develop training programs that are practical and impactful.
Kathrine joined Area9 in 2018. She designs and builds digital learning architecture, conducts internal learning engineer supervision, and trains our partners to become certified learning engineers within Area9 U. Kathrine translates subject matter into adaptive delivery for corporations and organizations, designing the best solutions to meet specific client needs.
Prior to working at Area9, Kathrine was employed in the Danish media group Egmont where she was an editor of digital teaching materials as well as textbooks for high school level. Kathrine has also worked as a translator, and as a communications consultant for The Danish Reader Organization (an NGO working to improve mental health through shared reading).
Kathrine holds a master’s degree in Danish and Philosophy.
Knowledge sharing and learning design have been guiding passions for Sara throughout her professional life. She has worked in different startups with local and international partners and teams as a project manager, program director of urban development and art conferences, and concept developer of a physical learning platform.
Sara’s focus at Area9 is to design, build and ensure sublime adaptive e-learning products. She herself teaches external partners in building adaptive e-learning experiences, and acts as a supervisor and mentor for team members.
Sara holds a bachelor’s and master’s degree in Sociology from Copenhagen University and Bilgi Universitesi, Istanbul.
An advocate of e-learning, Elena believes that in many cases, if used effectively, e-learning provides more effective learning experiences and takes learners to mastery more quickly than any other form of instruction.
With a background in language teaching, training, and curriculum design, Elena has been developing and building engaging and meaningful learning experiences for adults for over fifteen years.
She joined Area9 Lyceum in 2019. She helps clients transform their materials into adaptive courses, trains novice learning engineers on best practices in learning design and makes sure that the final product each client gets is up to the highest standard.
Curiosity, experience, growth, and enrichment are anchored by a singular concept – learning. Creating and delivering all types of learning experiences has been at the core of Peter’s professional journey.
Peter’s natural tendency for autodidactism has taken him into many intellectual spheres. However, his love for sharing knowledge became his profession when he taught writing and literature to high school students for 10 years. During this time, it was his passion for learning design that he found most rewarding.
Peter believes that a top quality learning experience is beautiful, efficient, and built for purpose.
Peter has been with Area9 Lyceum since 2018. Here, he extends his love of teaching and learning into a global arena. He designs e-learning experiences for industry leading clients, teaches the conceptual and practical applications of adaptive learning, contributes to edtech platform development, and leads and coaches team members.
Peter holds a BA in psychology from the University of Massachusetts, Amherst and a master’s degree in educational leadership from Bridgewater State University.
Dr. Berg is an internationally recognized and respected clinician, scientist and educator. He serves as Professor of Clinical Pediatrics (Critical Care) at Stanford University and Director of the REVIVE Initiative in Resuscitation Excellence at the Lucile Packard Children’s Hospital at Stanford. He has published numerous manuscripts in over 20 years of academic medicine, primarily in critical care, resuscitation and CPR performance. In teaching, he led the 2010 American Heart Association Emergency Cardiac Care Pediatric Subcommittee in producing Guidelines for Pediatric Resuscitation and the PALS and PEARS courses, taken by millions of students worldwide. He has been with Area9 since it’s inception and is currently Chief Clinical Advisor for the Area9 Group.
Dr. Claus W. Biermann serves as Area9 Lyceum’s Chief Medical Advisor, Healthcare Education. He advises on our growing healthcare partnerships, including NEJM Group’s Knowledge+, American Association of Clinical Chemistry, Journal of Bone & Joint Surgery and future partners. He also advises on Area9’s efforts to partner with the healthcare industry, both for internal and external stakeholder medical education.
Dr. Biermann has a background as MD from Medical University Bochum in Germany and a Master in Public Health (MPH) from University Bielefeld in Germany. He was trained in transplantations and abdominal surgery as well as urology at several international universities, including serving at University of Chicago. He has been a Research Fellow for Experimental Research and has an extensive publication list.
Dr. Biermann was very active in Outcomes & Value Based Healthcare Research next to basic scientific clinical work and publications. He worked as an Executive cross sectoral in all major healthcare industries; Pharmaceutical, MedTech, IT and Services.His last position was Chief Strategy & Healthcare Policy Officer in a global renal care services company.
Kaili coordinates day-to-day activities at Area9 Excellence Center Europe.
With 10+ years experience as a Administrator, Supervisor or Team Lead, Kaili has been responsible for running day-to-day operations, overseeing the hiring, onboarding and scheduling of staff, as well as maintaining budgets and optimizing business expenses. In addition, Kaili is also an Education Technologist managing the adoption of digital tools and learning platforms in Estonia.
Kaili holds a B.A. in business management and continues studying practical educational technology.
Joe is a strategic leader across both academia and the professional marketplace. Over the past 20 years, Joe has focused on the impact of learning technologies, both on the organization and the individual learner.
Joe has a keen sense of extracting the greatest value from a technology in the most, clear and succinct manner. This becomes important when the impact of technology must be a contribution to the process and not a limiter.
Joe has been a senior leader at several learning companies including The Learning Edge, a Tasmania based content management startup that was later acquired by Pearson.
Joe spent five + years at the DC based, platform/technology company Blackboard during its meteoric growth from 2002 – 2007. Joe most recently joined Area9 from Amazon Web Services education team. Joe continues to explore new ways to skill/re-skill a workforce in a way that most effectively provides the outcomes an organization is looking to achieve.
Improving the learning process and linking retained skills to company objectives is Joe’s key area of focus at Area9.
Liz is a fearless L&D strategist with a track record of high performance in competitive global markets. Known for leading learning initiatives with an outcomes-focused mindset, as a collaborative individual or team leader, she likes to think in terms of partnerships and not projects. Liz is a highly creative solutions architect, capable of quickly bringing effective and efficient design, development and delivery across major enterprises. With deep subject matter expertise in both adult learning and sales methodologies, Liz brings decades of client experience as a strategic advisor, player-coach and leader, attracting, recruiting and developing others. A SME as sales process consultant, virtual learning process, content migration strategist and general performance improvement specialist, Liz enjoys supporting strong client relationships.
Liz began work in distance learning in 1989, writing case studies for the Department of Labor in diversity, next worked on the executive team of a premiere global sales training organization for sixteen years, and has been working to bring solutions for all that is possible with learning technology to global enterprise. An advisor to NASA, Bain & Company, GLG, ProSapient and she has also done growth strategy work for top companies in the training industry.
Liz completed her undergraduate work in social sciences and graduate work in organizational behavior at Harvard University. She is certified in numerous training methodologies.
Lisa Cannata brings a wealth of experience in learning and development (L&D) and organizational readiness, across industries from hospitality to healthcare. Prior to joining Area9, she was Head of Learning and Senior Director of Training and Development for Kroger Specialty Pharmacy and its 13 specialty pharmacies in Florida, Louisiana, California, Texas, and Puerto Rico.
Lisa “grew up at Disney,” with a first job as a training coordinator, eventually becoming a human resources manager and member of the executive team at Walt Disney World Resort (Disney Vero Beach Hotel). From Disney, she joined Hospital Corporation of America, where she created a leadership development program with a 95% completion rate, and then Martin Memorial Health Systems, where she led the corporate education team and oversaw the transition of clinical continuing education programs from paper to an electronic platform.
As Chief Learning Officer at Orlando Health, she was responsible for all learning, talent management, internal communications, and engagement. She then joined Adventist Health System as Director of Organizational Readiness for the 46 hospitals and 70,000 employees in the multi-state health system. In 2018, she joined Kroger Specialty Pharmacy.
Lisa holds a B.S. in Communications from Florida State University and an M.A. in Organizational Management from the University of Phoenix. She holds several certifications, including Certified Change Management Professional (CCMP) and Professional in Human Resources.
Eric is a senior EdTech product veteran with nearly 20 years of higher education experience rooted in agile development, content strategy, assessment, design, usability, accessibility, support, training and implementation. He excels at working with companies, government entities and K-20 institutions to align their needs to cutting edge learning products and delivering the highest level learning outcomes. He has helped a countless number of learners across the globe and he plans to continue that trend as the Sr. Director of Implementation Excellence here at Area9.
Eric’s holds degrees in both computer programming and management science. He is an avid outdoorsman, published nature photographer, performing musician and a passionate philanthropist.
Dr. Jiani’s current research and learning design is to explore a unique learning solution to transform traditional learning & training into a more effective and adaptive setting — the “Micro Adaptive Gamified Inclusive Collaborative (MAGIC) Model”, which focuses on leveraging learning analytics to Micro-personalize learning experiences.
Her curiosity has led to many adventures: hosting a TV show, building mentor-based e-learning products for startups, conducting learning design consultations for organizations such as the Bill & Melinda Gates Foundation, Boston Children’s Hospital, Boston University, MIT Open Learning, MassChallenge, and LearnLaunch.
Dr. Jiani loves to facilitate learning and enhance social connections, and she believes deeply that everyone comes to this earth with a mission – to harness natural and learned talents, and those of others, to benefit our planet and beyond. Her mission is to make such learning and transformation personal, engaging, and inspiring. Jiani obtained her doctoral degree in instructional design from Boston University.
She is also currently working on a book called Micro Design, Macro Engage. Her goal is to interview 100+ L&D leaders in practice and research to explore the best principles in designing engaging and effective learning experiences for the digital environment.
Ross Berger comes to Area9 with over 9 years of highly consultative SaaS based sales experience within the Talent Development and HCM space.
He specializes in partnering with organizations to understand their true challenges as it relates to human capital, and works with them to develop impactful, business driving solutions moving forward.
Ross focuses on delivery value while strategizing with companies around ways to increase the efficiency of their Talent Development approach, reducing the time it takes learners to reach proficiency, and provides individual learners and organizations time back in their day to drive true business impacts. Ross graduated from Virginia Tech in 2007 with a degree in Industrial Organizational Psychology.
Shakeel has 16 years of learning and development experience and specializes in serving the educational needs of his clients.
He has facilitated courses on Leadership, Customer Service, Sales, Workplace Violence, Generational Dynamics, and Client Engagement.
Shakeel has spoken at the Ontario Professional Planners Institute Conference on Generational Dynamics and at the 2017 ATD Conference on Adaptive Learning.
When he’s not eating cookies and playing sports, Shakeel is working on ways to provide a super-service oriented approach to education. His passion includes working with NGOs on support and service projects.
Matthew Evans comes to Area9 Lyceum from a company called Pluralsight, a technology focused skills development company. There at Pluralsight, Matt excelled at prospecting into new business and helping existing Pluralsight customers in the enterprise space implement technology learning strategies, create career paths, and build cultures of learning.
Matt hails from Ogden, Utah in the Rocky Mountains in the Western United States. He’s a devoted husband to his wife, Aubrey, and father to his daughters Esther Rose (12), Eden (11), and his son Ashton (9). He’s passionate about learning and self-improvement. Loves to play music in a band (guitar, bass, and piano), travel, read, ski, fly fish, white-water kayak, run, and just be in nature.
Eric Maida is an experienced Director of Sales and has spent the past several years in the learning and talent management space. He has a demonstrated history of partnering with enterprise organizations to help improve both their technology and ability to impact their most valuable resource…their people!
He is passionate about creating and cultivating diverse relationships to continuously understand the ever-changing needs of the modern workforce. Ultimately, his goal is to channel his passion and insatiable desire to succeed in order to help his clients make a difference in their respective organizations and allow them to be successful in attaining their goals. Eric graduated from Cal Poly, San Louis Obispo with a Bachelors Degree in Business Finance.
Kat is a graduate of Northeastern University, where she earned a B.S. in Finance and Political Science. Her previous professional experience includes her tenure at Merrill Lynch as a Financial Advisor.
Kat joined Area9 Lyceum Inc. soon after it was founded in 2018. She sits at the nexus of business operations, procurement, strategic implementation, and the technical arm of the company. She specializes in idiosyncratic implementations that require deeper analysis and customization work. Insatiably curious about the empirical research underpinning the educational technologies that power Area9’s platforms, she has found a perpetual stream of fodder through the evolution of Area9’s product suite.
Currently Kat resides in Rhode Island with her German Shepherd, Ace. When not focused on delivering value to clientele and supporting the international team, here at Area9, Kat can be found immersed in political campaign work, exploring cities and the intricacies of urban planning, and convincing Ace he indeed, is not a lap dog.
Tomas is a graduate of the University of Maryland, where he earned a Masters Degree in Quantitative Finance. Professionally, he previously worked with Deloitte as a consultant in Risk and Financial Advisory. Here his clients included both financial institutions and software license providers.
At Area9 Tomas is responsible for improving and increasing platform applicability. Through industry research and client-specific analysis, his goal is to better understand the needs and points of emphasis for potential clients. Currently he resides in New York City, where he is an avid runner. His interests includes the natural sciences, history, and economics.
Jens Frees Horneman is the Senior Vice President of Business Development, EMEA, based out of Area9’s Copenhagen office. Jens brings along more than 25 years of work experience in the private sector across many businesses, spanning from investment banking to health sciences, to educational software technologies.
Jens was notably a managing partner in Actando; a learning solutions company specialized in Business Simulations, eLearning and Serious Games tailored to the health science industry, catering to the world’s top thirty pharmaceutical companies.
Before joining Area9, Jens was an Area9 customer for five years, serving as the Global Head of Marketing and Learning at golf technology company TrackMan, where PGA graduates across the globe now learn the fundamentals about ball flight laws using Area9’s learning technologies.
After earning his college degree at Aarhus Business College, Jens also acquired an MBA from HEC in Paris, France.
Senior Vice President
Learning Solutions Architect
David is a Learning and Development professional with international experience gained from various leadership roles in the UK and the Middle East. Over the last two decades, he has been involved in the design, delivery and maintenance of multiple platforms and major acquisitions, building strong insights in the areas of organisational design, competency development, continuous process improvement and integrated talent management.
David holds a Bachelors Degree in Business Enterprise and a Masters Degree in Computing & Information Systems, providing a theoretical underpinning in the areas of Human-Computer interaction and Learning with New Technologies. In addition, David holds specialist industry qualifications in executive coaching, project planning and Strategic Human Resource Management.
Within Area 9, David works with the Solution Architecture team to align the clients business requirements with the powerful capabilities of the Rhapsode product suite. The central goal is to maximise the quality and efficiency of all adaptive learning activities, enabling organisations to achieve excellence in their approach by focussing on the key dimensions of the 21st century learner – Knowledge, Skills, Character and Meta-Cognition.
By way of hobbies, David enjoys running, travelling and most sports and is an avid climber, completing a different mountain trek for his favourite charity every year.
Soren is the VP of Business Development at Area9 UK and has been working at the forefront of innovation, education/learning, digital media and communication in a global context for more than two decades.
He has been paramount in implementing changes within the digital field and has an educational background in teaching, computer science, and business management. Soren has held various senior positions such as Director for Digital Strategy and Global Partnerships at LEGO Education and Director of Innovation for Enterprise Collaboration and Learning Solutions at EG-IBM. He brings a broad expertise in building learning strategies, data analysis and transforming business and user needs into effective and viable experiences.
Adrian Snook has maintained a focus on the cutting-edge of learning technology and learning solutions for nearly 28 years, having held roles within award-winning multimedia, virtual reality, e-learning, performance consulting, technology and soft-skills training providers as well as senior positions within FTSE100 corporates like Babcock International Group and Capita plc.
Adrian graduated in 1996 with a BA Degree is Communication, Culture and Media from Leeds University. He built his first career in the world of residential property with Hambro Countrywide plc, rapidly progressing to become a manager, running a succession of agency branch offices at Congleton, Middlewich, Northwich and finally at Nantwich in Cheshire.
In 1992 he moved into the learning space, setting up the independent video production provider Dragonfly Communication, specialising in producing MPEG digital video to service what were then ‘Computer Based Training’ (CBT) companies. Adrian went on to join one of his major clients as an employee in 1996 and then moved to Stevenage-based Skillchange Systems in 1997, helping to grow this innovative CBT business to the point this was acquired by VEGA Group plc.
In 2000 he was headhunted by US SaaS e-Learning pioneer DigitalThink Inc, to extend their reach to the UK. One year later he joined The Training Foundation as Director of Corporate Development. At that point this new organization was being spun-off from the Institute of IT Training as a start-up brand, twinned with the TAP framework of train-the-trainer courses and the brand-new new Certified e-Learning Professional (CeLP) programme.
Several years of success culminated in the business being awarded its first Queen’s Award for Enterprise: Innovation in 2005. Adrian was successively promoted to become Operations Director, Director of Professional Services and finally Deputy CEO.
In 2009 Adrian founded Learning Accelerators Limited, an independent consultancy offering specialist advice and support for learning, training and learning technology providers and their investors on strategies for commercial success. Babcock International Group plc and Skills2Learn Limited, a market-leading specialist in Virtual Reality learning solutions, were both valued early clients. After providing an increasing level of support as an external consultant Adrian joined the Skills2Learn team as Director of Learning Solutions in 2012, helping to grow the business to the point of acquisition by Babcock International Group in late 2013.
He spent the next five years as Head of Consultancy for Babcock, leading an outstanding team of learning and development professionals working on challenging international learning and performance projects across land, sea, air and nuclear environments.
After a spell as Client Director with Capita Plc and a period acting as an independent strategic advisor to Area9 Lyceum, Adrian joined us as UK Director of Learning Solutions in February 2020.
Therese is a former associate professor at one of the largest Business Colleges in Denmark, where she taught marketing, innovation and English for eight years.
Therese has several years of experience working with tech companies on their business development teams. For the past three years, Therese has been working for the Danish publishing industry selling and implementing adaptive digital learning solutions at all levels in the education space. Therese is part of the European Business Development team and with her expertise in didactics, adaptive learning and business strategy, she is helping customers implement and run solutions.
Therese holds a master’s degree in International Business, and a bachelor’s degree in English and a Diploma of Education.
Anne-Sophie is part of the European Business Development team, and with her expertise in project management, business development, and learning theory, she is helping customers design, implement and execute solutions. She ensures progress and good partnerships.
Before joining Area9, Anne-Sophie worked in the education industry for several years, where she gained experience in planning, executing, and evaluating learning material. Subsequently, Anne-Sophie worked as a business developer and project manager in several software companies, as well as educational institutions, managing thousands of users.
Anne-Sophie holds a project management degree from the Kaospilots Business School in Aarhus and a teacher’s degree from the University College Copenhagen in English and Mathematics.
Passionate, highly energetic and experienced executive with a solid track record of accomplishments in leading organizations, penetrating new markets, building partnerships, driving solution led sales across diverse sectors including Public Sector, Finance, Telecoms and Construction. Hania recently joined Area9 Lyceum as the Managing Director for the MENA region. Hania is an experienced leader with multi-national experience with fortune 500 companies, she is a trained systems’ and leadership Coach, and is skilled in change and conflict management.
Prior to joining Area9, Hania was the MEA Regional Commercial Director for McGraw Hill Education. During her tenure, Hania restructured the Go-to-Market and increased market penetration by 30%, developed key strategic alliances and partnerships to provide adapted solutions for both the Higher Education and K-12 sectors across the region positioning MHE as a learning science company.
Prior to joining McGraw-Hill Education, Hania spent ten years working for Cisco in different leadership positions; Head of Cisco Capital Middle-East, Africa and Russia CIS, Director of Business Development for the Education Vertical across EMEA and Vertical Sales lead for Smart Cities across Emerging markets. During her tenure, she structured financial solutions of over $1 billion, leading into incremental revenues for Cisco, designed the strategy and Go-to-Market for Smart Cities and Education verticals, positioned Cisco as a trusted advisor with C-level executives across Private and Public Sector institutions and generated incremental sales of over $100 million.
Before joining Cisco, Hania was a senior consultant for Cap Gemini Ernst & Young in Paris where she advised and assisted C-level executives of Fortune 500 companies with their diversification and Go-to-Market strategies.
Hania’s work experience spanned across many countries; Turkmenistan, South Africa, Jordan, Hungary, UAE, France and Mexico, making Hania a truly multi-cultural individual, who understands and appreciates the different value systems.
Hania holds a Bachelor’s degree in Electrical Engineering from Union College, Schenectady, NY, and an MBA from Weatherhead School of Management, Case-Western Reserve University, CL, OH. She is fluent in Arabic, English and French.
MHD Khair AL-Nahhas
Director of Implementation Excellence
Hi there! I’m MHD Khair AL-Nahhas – and I’m obsessed with Education with 10+ years of experience, despite my biomedical engineering background.
Since April 2020, I’ve been the head of learning engineering for MEA at Area9 Lyceum, where I’ve focused my time on adaptive learning consulting and content curation.
I’m always happy to connect with like-minded Education professionals. Shoot me a message – I look forward to hearing from you!
With more than nine years experience Khalid Al Kaff has progressed through different roles in sales and business development in the HR consulting industry.
Prior to joining Area9, Khalid worked in sales and business development for executive education focusing on change management and digital talent management solutions.
Khalid manages the business development for Area9 in the MENA region.
Andreas Kambach has over 25 years of experience in training, coaching and personnel development with a focus on sales and concept development. He is managing director of a renowned training institute with locations in Hamburg and Leipzig as well as subsidiaries abroad.
In the past, he was also a member of the board of the Baltic Chamber of Commerce.
He last brought in his trainer expertise as author of the book “Dynamisch Verhandeln – Entscheiden, was andere entscheiden” (“Dynamic Negotiating – Deciding What Others Decide”).
At Area9 he is the Managing Director of Area9 Lyceum GmbH based in Leipzig.
Ulrike Maria Dienemann has several years of experience in business development, organizational & personnel development in communication, as well as in university & training services sectors.
Before joining Area9 Lyceum GmbH in Leipzig, she worked for many years as a site manager at a training institute and was responsible for business development at a private business school.
At Area9 Lyceum GmbH, Ms. Dienemann is responsible for managing the Leipzig office, personnel recruiting and development, organizational development and the expansion of the European partner network.
Ms. Dienemann holds a master’s degree in communication and media sciences as well as business administration from the University of Leipzig.
Martin Holmes has experience in a number of different fields all relating to Education. Before moving to Germany in 2017, he worked as a Teacher in the UK. Mr. Holmes lead the implementation of a new computing curriculum and provided regular training to teachers on the topic of incorporating the use of technology and e-learning in the classroom. Following this, Martin Holmes joined a training institute in Germany, specializing in corporate training and e-learning. This role involved collaborating with sales teams and developers, as well as a large partner network in Europe in order to plan, coordinate and manage the success of training and e-learning projects with clients.
He is now Product and Implementation Excellence Manager at Area9 Lyceum GmbH. Mr. Holmes works closely with the team of learning engineers as well as the product development team to ensure the customer success with Area9’s adaptive learning.
Knut Sonnabend has more than 20 years of sales experience and brought in his expertise especially in the logistics and building materials sectors. Most recently, he was very successful in the sales of technical solutions for a leading mobile phone provider in Germany. He expanded his area of responsibility due to his high sales experience and also supported the personnel development for numerous teams within the company. He was significantly involved in the conception of trainings as well as the onboarding of new employees.
In his subsequent position at a training institute, he deepened his knowledge in the area of coaching and personnel development and was responsible for the sales of a video-based online training platform.
Since the beginning of 2019, he has worked first as an Account Manager and today as a Business Development Manager for Area9 Lyceum GmbH, based in Leipzig. In his current position he is responsible for the development and implementation of customer satisfaction and customer development processes.
Mr. Meyer-Efland has more than 20 years of successful sales experience in the automotive industry. For a well-known German premium car manufacturer, he was responsible for the sales results in various metropolises and was instrumental in implementing the expansion strategy in the commercial segment. He has played an intensive role in the development of customer relationship management for retail.
Prior to this, he gained many years of sales and management experience in the music industry. Mr. Meyer-Efland has an excellent network in the automotive industry and maintains relevant contacts to decision makers in the German industry. At Area9 Lyceum he is a member of the sales team and drives the distribution of Area9 Lyceum in the industry.
Jana Röhlinger studied at the University of Hamburg and at the Technical University in Dresden. She holds a bachelor’s and master’s degree in psychology. During her studies, she was already particularly interested in educational psychology, which is why she placed her professional focus on the training field and completed a trainer qualification.
As a trainer, she was able to gain experience in an international company in Prague after her studies. She brings these experiences as well as the knowledge from her studies into her work as an Area9 trainer.
Jana Röhlinger is a trainer at Area9 Lyceum GmbH in Leipzig. In this position she is responsible for the successful training and certification of internal and external Area9 Learning Engineers. Furthermore, she is responsible for the testing, revision and approval of all German Area9 U courses according to predefined quality standards.
Christian Hense studied linguistics and philosophy and focused himself to the core areas of logic, science and argumentation theory. He has 10 years of experience in project management. He was able to apply and expand his skills at a pharmaceutical company as well as in one of the largest organisations for applied research and development services in Europe.
In his subsequent job he contributed his expertise especially in business organisation. He expanded his area of responsibility and headed the operations organisation department of a renowned Road safety Management. He advanced the digitalisation and modernisation of the process map and successfully implemented challenges such as GDPR in the company.
Since 2021, he has been working as Manager Implementation Success for Area9 Lyceum GmbH, based in Leipzig. In his current position, he is responsible for the development and implementation of processes in the area of customer satisfaction and customer development. He is the head of Area9’s education team and continues to drive project processes in K12.
Amar has over 20 years of in-depth experience in building & scaling Technology-led organizations. He founded Pyxis Solutions in NYC which became a niche Software Testing Company, servicing the Capital Markets. Amongst its marquee clients included names like Goldman Sachs, Merrill Lynch, UBS, Credit Suisse. Amar exited the company in 2010.
Prior to establishing Pyxis, Singh held various leading consulting roles for software testing teams to test proprietary and online trading platforms at Goldman Sachs, JPMC, Bankers Trust, Merrill Lynch and AIG .
Since 2013 Singh has held exec management and management consultant positions to play an active on hands role for goto market strategies for market penetration and business development for very disruptive technology platforms at various stages of their corporate development lifecycles. Though having a Global footprint, Amar has keen interest in building the business to business contacts in the US- India, South East Asia Corridor, and establishing a market play in these economies for unique, disruptive technology platforms.
Singh represents the Office of The President at Area9, working on Strategic Initiatives concentrating on Business Development between the US and India corridor and refining Sales and Business Development best practices.
Deepankar Tiwari, has over 24 years of experience in the Automotive / Mobility space. He spent 22 years with the Tata Group. Post acquiring his Engineering degree in Metallurgy & Material Science, in 1995, he began his career with the Tata Group joining as a management trainee with Tata Motors Limited at their commercial vehicle division. Subsequently, he joined the prestigious Tata Administrative Services (TAS) and spent a year getting experience across different operating companies of the Group, across different sectors. He spent a year at Indian Institute of Management, Ahmedabad perusing an executive management program.
In 1999, when Tata Motors was setting-up its passenger car business, Deepankar was selected to be a part of the founding team. In this capacity, he played a key role in the introduction of some of Tata’s popular car brands including Tata Indica, Tata Indigo and Tata Safari. Thereafter, Deepankar headed the marketing, Sales and Servicing verticals for the passenger car business across geographies and also for the international markets.
Between 2005-2008, Deepankar was a key member of the team that designed, developed and launched the world’s lowest cost car, the Tata Nano. During the same period, Tata Motors acquired Jaguar Land Rover and Deepankar was part of the integration team to assimilate the businesses and for initializing the JLR operations in India. He was also part of the team which negotiated the architecture of Tata Motors – FIAT Group JV where in a JV was set up in India to produce Tata / Fiat products and retail them using the established Tata Motors retail network.
In 2012, Deepankar was drafted into the Office of Tata Sons Chairman Cyrus Mistry, as a Vice President to lead globally the Business Development Initiatives & Policy narrative of Tata Group, supporting the Groups Operating Companies from Tata Sons Group Centre.
In 2017, Deepankar moved to Uber Technologies Limited as the Asia-Pacific Head for Vehicle Solutions & Business Development. Here he was responsible for all external partner facing engagements, including strategic collaborations with global automotive players head-quartered out of Asia Pacific.
Based out of Delhi, Deepankar leads Area9 Lyceum’s business development efforts in India and Southeast Asia.
Personally, Deepankar has an ear for Indian classical music and is himself a Tabla (Indian percussion instrument) player. Deepankar lives in New Delhi with his wife Priyanka, who is an intellectual property and patents attorney and when not travelling, he’s learning the many uses of the internet from their 9 years old son, Shaurya.
Sumedha is an Implementation Manager with extensive account management experience within global markets.
Having worked with a diverse set of clients globally for several years, Sumedha has helped them devise various digital strategies through SAAS platforms and supported them by understanding their requirements, use cases and pain points. She has a sterling command over various Market Intelligence tools and platforms, gaining around5+ years of erudite experience in the same.
She is now an Implementation Manager at Area9 Lyceum for the APAC region and operates out of Hong Kong. She helps in providing truly personalized solutions to the clients based on their requirements and pain points. Hence providing techno-functional support to the customers. She also works closely with the team of learning engineers, to ensure the qualitative deliverables and customer success with Area9’s adaptive learning technology.