November 18, 2020

Area9 Lyceum and Swisscom were among the honorees at the prestigious Learning Technologies Awards ceremonies recently held online. Area9 and Swisscom were awarded bronze in two categories:

  • “Best use of blended learning – international commercial sector” and 
  • “Best use of learning data analytics to impact learner and business performance”.

About The Skill IQ Project
As incumbent telecom operator in a saturated market, Swisscom needed to increase sales of its new IT Portfolio solutions to offset the falling prices of telephony products. Rather than a conventional ‘one size fits all’ training, Swisscom adopted an unusual approach, in partnership with Area9 Lyceum. Skills IQ is a bespoke multi-stage and highly personalized learning program that sensitively addressed a barrier to success that is so often overlooked – unconscious incompetence in Sales and Distribution departments. The program was heavily informed and designed by data analytics from the Area9 learning platform Area9 Rhapsode™. This learning approach was an important step towards changing the learning culture at Swisscom and also a brave investment, but one that paid off; the company is now well on its way to deliver its goal of growing revenues through proficient Sales experts that are capable to sell Swisscom’s diversified portfolio.

See what the judges had to say:

Best use of blended learning – international commercial sector:With a passionate and clever intro, Swisscom & Area 9 Lyceum had the judges at hello. A clever, data-driven solution built around understanding employees’ competence and metacognition showed a clear understanding of company culture and this awarded them a well-deserved bronze. The programme was learner-centric, used peers as trainers, demonstrated impact on sales performance and had a clear roadmap for the future. The submission proved that a simple twist on the traditional can yield excellent results!“

Best use of learning data analytics to impact learner and business performance: „The program was designed to solve a business problem and is steadily building results of BTB sales capability improvement. We were particularly impressed with how Swisscom’s blended learning programme took a data-driven approach from the start and how both sales and customer satisfaction levels increased.“


Full list of award winners

About The Learning Technologies Awards 2020
Winners of the 2020 Learning Technologies Awards Revealed! Some amazing achievements in learning technologies were celebrated on 18 November 2020 as the winners of this year’s Learning Technologies Awards were announced in the online gala. Nearly 500 entries were received from all over the world and many of those shortlisted, and their teams and partners, joined online to celebrate. Deborah Frances-White and Tom Salinsky were on hand to announce the 74 gold, silver and bronze winners.

About Area9 Lyceum
Area9 Lyceum builds 21st century skills and competencies through the world’s first four-dimensional learning platform, Area9 Rhapsode™. Based onmore than 20 years of research into human factors and cognition, our AI-based platform delivers truly personalized learning at scale -cutting training time in half, guaranteeing proficiency and making lasting impacts on careers and business outcomes.

About Swisscom
Swisscom, Switzerland’s leading telecoms company and one of its leading IT companies, is headquartered in Ittigen, close to the capital city Berne. Outside Switzerland, Swisscom has a presence on the Italian market in the guise of Fastweb. In the first half of 2020 about 19,000 employees generated sales of CHF 5,443 million. It is 51% Confederation-owned and is one of Switzerland’s most sustainable and innovative companies.