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SHINOLA - Detroit

Shinola, founded in 2011, is an American luxury lifestyle brand that specializes in watches, bicycles, and leather goods among other items. Facing huge growth and opening new stores, Shinola needed an efficient and effective way to onboard new retail employees.

Shinola needed to ensure that all new employees were knowledgeable about the Shinola products, could convey the mission and values that drive Shinola to employees across the US, to maintain consistent customer experiences across multiple stores, and to inform and educate store associates about new product launches.

Shinola turned to Area9’s adaptive solution as a highly engaging way to onboard the diverse workforce.

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“We have decided to partner with Area9 Lyceum because of their unique Rhapsode-platform that can be used to convert and expand our existing course material into personalized learning, and deliver on our ambition to be able to deliver courses ’anywhere, anytime’ that adjusts to each individual. Our target audience has a wide variety of experiences and competencies, and the ability for the platform to adjust to each individual is extremely valuable since everyone will get a tailored experience.”
HENRIK HARDER
VEJ-EU CEO