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SHINOLA - Detroit

Shinola, founded in 2011, is an American luxury lifestyle brand that specializes in watches, bicycles, and leather goods among other items. Facing huge growth and opening new stores, Shinola needed an efficient and effective way to onboard new retail employees.

Shinola needed to ensure that all new employees were knowledgeable about the Shinola products, could convey the mission and values that drive Shinola to employees across the US, to maintain consistent customer experiences across multiple stores, and to inform and educate store associates about new product launches.

Shinola turned to Area9’s adaptive solution as a highly engaging way to onboard the diverse workforce.

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“The platform is very easy to use. The course adapts to me and I constantly feel challenged. It kept me engaged and I came away from the experience feeling that I actually achieved something.”
Roy Peake, PhD
Associate Director in Clinical Chemistry, Boston Children’s Hospital