Area9 CEO Ulrik Christensen and Author Esther Wojcicki on TRICK in the Workplace

Trust. Respect. Independence. Collaboration. Kindness. These five elements—known by the acronym of “TRICK”—are the success secrets identified by Esther Wojcicki, educator, author of the acclaimed book How to Raise Successful People, and advisor to Area9 Lyceum. As Area9 CEO Ulrik Christensen says, the TRICK principles are also key to having more successful people in the workplace—especially as organizations and their employees adapt to a new normal. In the following video, Ulrik and Esther discuss TRICK and how each principle can improve collaboration and lead to a more supportive and effective workplace—for working and learning.