Real adaptive learning experiences

Personalized, high-impact learning
built on 25 years of research

Experience adaptive for yourself

Our
clients

Cognitive research

25

years

Learners

30+

mln

Human responses

8+

bln

Countries

185

THE LEADER IN ADAPTIVE LEARNING TECHNOLOGY

DRIVE ENGAGEMENT THROUGH AI-POWERED ADAPTIVE LEARNING

Adaptive Learning with Area9

  • Learning at the speed of business: There is no compromise with learning, and giving time back to the company increases motivation and performance. Area9 Rhapsode™ cuts learning time in half and ensures everyone reaches 100% proficiency.
  • In science, we trust: The history of Area9 Rhapsode™ is rooted in advanced neuroscience. The adaptive engine's unique biological model gets everyone on their path to mastery, regardless of background or experience.
  • Analytics with purpose: Area9 Rhapsode™ is a data-driven adaptive engine that takes large amounts of data into bite-sized pieces to help create informed decisions. Knowing which content must be revisited ensures that the learner never falls behind. This unique way of revealing unconscious incompetence adds an entirely new layer of safety in organizations.

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All the tools you need for managing and
curating your adaptive learning environment

EDUCATOR

An incredibly powerful tool for educators to manage students using advanced analytics

CURATOR

The world’s most advanced and powerful integrated content development environment

PUBLISHER

A complete end-to-end publishing system that creates digital and print simultaneously

READER

Convert your existing content into multimedia-rich personalized learning with powerful learning measurement

LEARNER

Revolutionizing learning, this personalized adaptive content helps any learner stay motivated on their road to mastery

Meet The Team

Ulrik Juul Christensen, MD

Executive Chairman (Area9 Group)
Chief Executive Officer (Area9 Lyceum)

Dr. Christensen is recognized worldwide as an expert in learning technology. He has pioneered adaptive learning, data-driven content development, simulation and debriefing technologies. He is responsible for the strategy of Area9 Group’s businesses, that span from purpose-built platforms for optimization of business processes for large corporations over digital product design to corporate training based on intelligent, adaptive learning.

He founded his first company, Sophus Medical, in 1997 while still in medical school. Sophus Medical was acquired by Laerdal Medical in 2002. Dr. Christensen was responsible for Laerdal’s global learning technologies initiatives from 2002–2006. Dr. Christensen co-founded Area9 Group in 2006, which has been at the forefront of adaptive and personalized learning with more than 1500 adaptive learning products based on the Area9 technologies and millions of students using the systems every semester. Area9 Education was sold to McGraw-Hill Education in 2014 and Area9 Learning was established to focus on adaptive learning in corporate and organizational environments.

Dr. Christensen was part of the McGraw-Hill Higher Education leadership team from 2011 to 2014 and the MHE Executive Leadership Team from February 2014 to 2016, where he stepped down to focus on the rapidly growing Area9 Innovation and Area9 Learning enterprises.

His primary focus is Area9 Lyceum which in January 2018 assembled all the group’s educational investments and technologies, and set out to create the 4th generation adaptive learning platform and the first generation supporting four-dimensional education.

Dr. Christensen is on the boards of the Technical University of Denmark (DTU) and LEAP Innovations. He is also on the advisory board for Mastery Transcript Consortium, Transcend Education, CharacterLab, Center for Curriculum Redesign and Moonshots.org.

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Khurram Jamil, MD

President of Strategic Initiatives

Dr. Khurram Jamil is President of Strategic Initiatives where he focuses on regional expansions, joint-ventures and partnerships, as well as oversees projects for all levels of education and training.

Dr. Jamil’s entrepreneurial experience extends over 20 years. He has successfully led dozens of teams comprising of medical professionals and educational scientists, spearheaded large development and partnership efforts, and managed multi-million-dollar educational software development projects.

After earning his medical degree in Denmark in 2002, Dr. Jamil chose to advance health care outside the clinical arena through the development of novel educational simulators at Laerdal Medical. These simulators were used in the U.S. Department of Defense for Combat Medic Training. Following this, revolutionary screen-based simulators were created for the American Heart Association (HeartCode ACLS & PALS) used by millions of providers.

He co-founded Area9 in 2006 to evolve and expand these concepts beyond health care, while partnering with McGraw-Hill Education to deploy adaptive learning technology. Since then, more than 25 million students have used LearnSmart & SmartBook (property of McGraw-Hill Education – acquired in 2014).

Dr. Jamil is a cultural bridge builder and is involved with various cultural & art organizations to support building creative and reflective societies. He is a board member at the Norman B. Leventhal Map & Education Center at the Boston Public Library – a center than develops programs to inspire curiosity and learning among people of all ages by using cartographic materials to illuminate history, geography, world cultures, science, and contemporary issues. He is a board member of American Friends of SMK – The National Gallery of Denmark. He also on the Education Council of the Center for Global Education (CGE) at Asia Society.


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Asger Alstrup Palm

Group Chief Technology Officer
Chief Architect

Mr. Palm has been an early pioneer of high-performance, agile programming. He is a specialist in translating computer science from the cutting edge academic environments to the solutions that address real commercially viable needs.

Mr. Palm has been part of the current leadership team since the owners’ first company (which he was a co-owner of) where he joined the team in 1998.

Mr. Palm and his second-in-command, Mr. Tommy Olesen, have built a unique team of the absolute best, high performance software architects. Their recruitment tests are considered amongst the hardest in the industry.


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Trusted by

Audi understands how to shape the future of mobility and how to create the future of professional development: ADAPTIVE LEARNING. Thanks to AI, people can view only the relevant content and choose the right time to spend on web-based training module

-Audi AG, Global Training Manager

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